Breaking the Mold: How TikTok and Substack Are Revolutionizing Journalism for the Modern Age

Lucas patterson
May 15
4 min read

In our fast-paced digital world, how we consume news has undergone a dramatic shift. Traditional media once dominated storytelling, but today, platforms like TikTok and Substack are reshaping the journalism landscape. These platforms allow anyone with a smartphone or a pen to share their story, marking the arrival of Media Gatekeeping 2.0.

With the empowerment of diverse voices, journalism is becoming more inclusive and engaged. This post explores how TikTok and Substack are not only changing the news cycle but also transforming the relationship between journalists and the public.

The Power Shift in Journalism

Historically, journalism relied heavily on gatekeepers such as editors and network executives who decided which stories reached the public. This elite selection often silenced many vital voices. Today, anyone with internet access can be a reporter. TikTok and Substack enable this shift, allowing everyday individuals to share their experiences without corporate filters.

For example, during the recent protests in various cities, ordinary citizens used TikTok to capture and share live updates, delivering raw and authentic perspectives. Statistics show that content shared on TikTok can reach millions of viewers instantaneously, highlighting the platform's power to inform and engage.

This shift marks a significant change in journalism's power dynamics, where authenticity and personal connection often outweigh the polished narratives typically provided by mainstream outlets.

TikTok: The New Age Storytelling Medium

Captivating Audiences with Short-Form Content

TikTok has captured the attention of younger generations with its short, engaging videos. Journalists now create news content that is quick and visually appealing. For instance, a CNN reporter recently broke down a complex climate change report into a series of 60-second TikTok clips, resulting in 2 million views and sparking meaningful discussions among viewers.

This unique format caters to shorter attention spans and allows for innovative storytelling. Even individuals with no formal journalism training can share vital stories, democratizing the news process.

The vibrant TikTok logo symbolizing the platform's impact on journalism.

Building Communities Around News

TikTok’s algorithm fosters community engagement through commentary, shares, and response videos, leading to lively conversations about news topics. This interactivity gives journalists real-time feedback and offers insights that traditional media often lacks.

For example, a journalist covering health issues might find that their TikTok audience creates response videos asking for clarifications or additional details. The feedback generates a loop of engagement, allowing deeper dives into topics that resonate with users. This direct connection builds loyalty, as audiences feel more invested in the stories.

Substack: The Rise of Independent Journalism

Empowering Writers with Ownership

In contrast to TikTok's rapid content, Substack caters to those who favor in-depth journalism. The subscription model allows writers to earn directly from readers, creating a dedicated readership for unique perspectives. Notable writers like Glen Greenwald and Anne Helen Petersen have found success on Substack, with some earning over $100,000 in annual subscriptions.

Writers no longer need to rely on major publishers that may prioritize sensationalism over substance. They have the freedom to explore niche topics, leading to richer and more diverse discussions across various fields.

Close-up view of a writer's workspace filled with notes and a laptop — A writer's workspace capturing the essence of independent journalism on Substack.

Subscription Model: Audience Support Drives Journalism

Substack’s subscription model fosters a direct financial link between writers and their readers. This approach encourages content quality, as readers are willing to pay for valuable insights. With more than 1 million paid subscribers across the platform, Substack demonstrates that readers appreciate content they can trust.

This new funding model allows journalists to operate independently, focusing on creating ethical and trustworthy journalism rather than being driven by clicks or ad revenue. In fact, the growing trend of subscriptions indicates a shift toward viewing journalism as a service, not merely a product of advertising.

The Democratization of News: Voices from the Periphery

Elevating Marginalized Perspectives

TikTok and Substack empower voices that mainstream media has often overlooked. These platforms provide spaces for underrepresented communities to share their stories and perspectives. For example, during the COVID-19 pandemic, many healthcare workers turned to TikTok to share their on-the-ground experiences, humanizing the crisis and informing viewers about reality.

These storytelling opportunities help transcend geographical and cultural barriers, fostering understanding and empathy in our polarized society. By breaking free from traditional narratives, journalists can amplify stories that genuinely matter to them and their communities.

The Challenges and Criticisms

Misinformation and Reliability

The democratization of news has its challenges. Misinformation can spread rapidly on platforms like TikTok. A survey found that 40% of users encountered misleading information during major events, which can confuse audiences seeking reliable news.

On Substack, the absence of editorial oversight raises concerns about the spread of unfounded narratives. It's crucial that journalists prioritize accuracy and truth-telling. As consumers engage with diverse viewpoints, they must develop media literacy skills to evaluate sources critically.

The Future of Journalism in a Digital Landscape

Collaboration Over Competition

A promising trend in modern journalism is collaboration. Journalists are increasingly working together, blending resources and ideas to provide richer content. Several traditional media outlets are partnering with independent creators to deliver diverse perspectives on complex issues.

This cooperative approach amplifies coverage and support for innovative storytelling methods, benefiting audiences seeking depth and insight.

Looking Ahead: Embracing New Narratives

The future of journalism will thrive on platforms that prioritize authentic storytelling and community involvement. Rather than adhering strictly to conventional formats, the landscape is open for creativity and new narratives.

TikTok and Substack illustrate how adaptable journalism can be. By embracing these platforms, journalists can transform into storytellers, shaping the future of news in real-time.

A New Era in Journalism

The rise of Media Gatekeeping 2.0, represented by TikTok and Substack, marks a critical transition in journalism. This newfound freedom has empowered individuals to share experiences and insights, fostering a more diverse and vibrant media landscape.

Despite challenges such as misinformation and ethical concerns, the potential for positive change is substantial. As audiences engage with varied viewpoints, we may be on the cusp of a transformative era in journalism where every voice can contribute to the narrative.

Navigating this new terrain is both exciting and challenging for journalists and audiences alike. By embracing these changes, we can foster a more informed and connected society. The future of journalism looks bright, shaped by all of us—one TikTok video at a time, one Substack post at a time.